Picture a firm that keeps hearing about agents but has no idea which of its workflows deserves one. A firm like this would start with the free call, then Discover.
Discover would mean structured conversations with the people across tax, audit and advisory who carry the admin. Three jobs would come out as clear agent candidates: the morning post, read, matched to clients and filed by hand; engagement letters, drafted from scratch despite following predictable patterns; and records chasing, with the same reminder emails and the January spreadsheet of who still hasn't sent their books.
None of those tends to come up in the first conversation. Two would be invisible to management, because the time is spread across junior staff who haven't been asked about their workload.
Design turns those three jobs into the plan on a page, and the playback fixes the route. If the firm chooses for us to build it, the three agents are built through Automate and Enable is a short walkthrough. If it chooses to build them itself, with us alongside, a few of its own people build them in the workshops, with our build reviews and support behind them.